The #1 ingredient of successful fundraisers

Want your team’s fundraiser to be successful?

Focus 95% of your time on motivating your players’ to participate in the fundraiser…

Outside of that, nothing else really matters.

Let’s find out why:

I’ll prove my point with one chart:

This scatterplot shows data from our first 50 fundraisers here at Teamfi

On the left axis is each fundraiser’s average amount of money fundraised per player

On the bottom axis is the average number of people that were asked to donate by each player in a given fundraiser

Notice the pattern?

As the average number of people asked to donate increases, so does the average $s fundraised per player

Said more plainly:

The more people your players ask to donate, the more money they will raise

It’s a numbers game!

With this in mind, you can start to see why player participation matters so much:

Because it’s a numbers game, the only thing you need to do as coach is motivate your players to ask more people to donate

How to do this motivation?

That’s up to you! We’ve seen all the following work:

• Positive reinforcement

  • Example: giving a prize to whomever raises the most

• Negative reinforcement

  • Example: saying “everyone has to do this or else”

• Something in between

  • Example: saying “asking X amount of people to donate is a requirement for being apart of our team”

… and that’s just the first 3 we could name!

I could go on for hours about all the different motivational tactics that I’ve seen coaches come up with, but I’ll save that for a different week.

Until then, if you’re interested in learning which of incentives work the best, make sure you tune into tomorrow’s webinar (sign up at the link below):

Not interested in the webinar?

Then just remember this about your team’s fundraiser:

It’s 95% motivating your players to participate.

The other 5%?

Make sure you’re using Teamfi

(it’s free) 😉 

Love,

Kanon & Zeth