[Free Case Studies] 3 tactics to take your team's fundraiser from $10K to $20K

Consider the following hypothetical:

Two teams run the same fundraiser

One raises $10K, the other raises $20K

What was the difference?

Player Participation

It’s really the only thing that matters when it comes to team fundraising …

… so let’s find out 3 different tactics coaches use to increase it

(stick around to the end - we’ve got a 3 free case studies from actual Teamfi Customers who used these tactics)

If you’re new to this newsletter, Hi - I’m Kanon Dean, the co-founder of Teamfi

Teamfi is a Michigan-based company that my brother and I launched 9 months ago.

We’re not even a year into it, but we’ve already fundraised over half-a-million dollars for teams around the Nation

The best part?

Because Teamfi is totally free to use (we don’t take a % of your fundraiser), that means we’ve saved those same teams over $100K in fundraising fees.

Every week, we’re sending out free team fundraising insights to the coaches & administrators we serve.

Subscribe below to follow along!

The Tactics

There’s 3 main categories of tactics I’ve seen coaches use to increase player participation

1. Positive Reinforcement

2. Negative Reinforcement

3. Culture

Let’s take a look at specific examples from each:

Positive Reinforcement

• This is when you offer a stimulus in exchange for action

• Example: Giving a prize to the player that participates the most in your fundraiser

• Case Study: “Pay to Play” ($26K Raised)

Negative Reinforcement

• This is when you remove a stimulus in exchange for action

• Example: Saying “everyone has to do this, or else we run”

• Case Study: “Running Hills” ($25K Raised)

Culture

• No stimulus - it’s just expected

• Example: Saying “this is an expectation for being apart of our program”

• Case Study: “The Best Programs” ($50K Raised)

Want to Learn More?

Want to learn more about the teams who raised $20K+ in these case studies?

Sign up for our next webinar on February 7th - we’ll be reviewing these case studies in much more detail!

(sign up at the link below - if you can’t make it, still sign up. I’ll send you the presentation)

Thanks for reading this week’s newsletter everyone!

If you ever have any questions, please feel free to respond directly to this email!

Best,
Kanon & Zeth Dean